Extra Roasted for Flavor: Our roasting method caramelizes the sugars in the chile for natural roasted flavor. It does not cook the product. Unlock chile. From our family to yours. Since 1951. Autumn Roast Green Chile: The inspiration for our premium roast chile came from our childhood: the smoky sweet aroma of roasted green chile wafting from our grandmother's kitchen on a nippy autumn day. As she turned the blackened chiles on a griddle, she reminisced about her mother roasting chile on her wood stove. Every generation fondly remembers this time-honored new Mexican tradition and we hope you will too as you savor that same caramelized, deep-roasted, robust flavor of a time gone by. New Mexico grown guaranteed.