We are driven by a simple belief: we can always make the world better. Proper nourishment allows us all to grow and thrive. At fairlife, we provide the health and vitality people need by starting with the wholesome simplicity of real cow’s milk. If pink cows existed, even they couldn’t make milk this delicious. And that’s not a humble brag. It’s a full-on salute to sweetness. fairlife YUP! Very Strawberry flavored single serve milk has bold flavor you crave with the fairlife ultra-filtered taste you love. fairlife YUP! is a line of boldly flavored, ultra-filtered milk. It takes our ultra-filtered, lactose-free fairlife milk and drenches it in flavor for an indulgent sweet fix. So, sip, drink and chug as you enjoy our delicious on the go, flavored ultra-filtered milk, wherever and whenever you want!