66 loads. Dirt Lift Action. Bright. White. Clean. For all machines including HE. 100% free of perfumes & dyes. 38% more vs. 72 fl oz. Hypoallergenic formula for sensitive skin. Dermatologist tested. 100% free of perfumes & dyes. Visit www.purex.com for additional product information. Optimized for great performance in all machines, including he. Contains no phosphate. Safe for septic systems. Questions? 1-800-457-8739. Visit us at www.purex.com. Bottle made 25% or more post-consumer recycled plastic. Quality & responsibility. Made in USA.