32 loads. Long-lasting freshness. Natural formula (87% natural). Add directly with laundry. The more natural way to get laundry that stays fresh for weeks, not days. Safe for all loads, including: towels, activewear & children's sleepwear. Product sold by weight, not volume. Settling can occur during shipment. Purex.com. Quality & Responsibility: Worldwide, for more than 130 years, our brands have combined quality with respect for people and the environment. This is what Henkel stands for - today and tomorrow. Made in Mexico.