Johnson's Baby Shampoo with Honey & Vitamin E is as gentle to eyes as pure water. Your baby's hair needs the gentlest cleansing available, but some baby shampoos can be drying. That's why Johnson's developed a moisturizing formula enriched with Vitamin E and natural honey. This extra-mild formula will not irritate delicate skin or eyes during normal use. Clinically proven mild, its gentle lather rinses easily leaving hair soft, shiny, and easy to comb. It's also hypoallergenic, dermatologist and allergy tested. Johnsons the number one choice of hospitals. Made in USA.