Baby Magic Gentle Baby Bath is a mild cleanser specially designed to help keep baby's skin soft and healthy-looking. Tear-free and hypoallergenic so it's non-irritating to baby's delicate skin and eyes, and pH balanced and sensitivity-tested. Clinically proven to be milder than bar soap. Baby Magic Gentle Baby Wash leaves your baby with that just bathed feel and smell. Nobody babies your baby's hair better than Baby Magic.