Bigger brush. Bigger lashes (compared to current great lash). Great big brush. Lots of lashes. New look! Same formula. Washable mascara. Lash-building brush. Lash-doubling formula glides on smoothly to build great-looking lashes. Lash-building brush makes it easy to get a full lash look. Contact lens. Hypoallergenic. www.maybelline.com. Made in USA.