New. 7 intensive moisturizers. Body. Hands. Face. Intensive therapy. For extra dry, problem skin. Lasts 24 hours. Non-greasy. Fast absorbing. Thick, rich formula for men's extra dry, problem skin. Intensive. 7+4 Moisturizers & Vitamins: Hydrates extremely dry skin. 15 Sec Absorption: Fast absorbing & non-greasy. 24 hr Lasting Hydration: Apply just once a day. Exclusive formula. The makers of Gold Bond do not manufacture private label brands. www.goldbondultimate.com.