New look. Same cream formula. Blend of 3 tones & highlights. Superior natural looking color. 100% gray coverage. (Based on study of over 1000 unique hair colors from around the world). Conditioner in every step. 100% natural looking color. Superior natural looking color. Blend of 3 tones and highlights. Hair color so natural-looking, it's you. Each shade combine a custom blend of 3 tones that work together with your natural highlights and lowlights for dimensional color with 100% gray coverage. Gentle on hair and scalp (Based on allergy gentle ME+ molecule.) 2 Black. Find your color result. Your Natural Color: Color Result with 2: Light brown. Medium brown. Dark brown. On gray hair, color appears lighter than non-gray for a highlighted effect. Conditioned hair, long lasting color. Clairol CC+ ColorSeal conditioner adds intense shine and helps seal in natural looking color. Color is protected so you can enjoy 8 weeks of sunlit color and shine. This Kit Contains: 1. Permanent color cream. 2. Color activator. 3. CC+ ColorSeal conditioner. www.Clairol.com. Questions? Call the expert color consultants at 1-800-CLARIOL (1-800-252-4765), visit www.clairol.com or search for Clairol on Facebook Messenger to chat with us! Made in Mexico.