Superior gray coverage. 100% Long lasting gray coverage protects even the most fragile hair. Non-drip. Nothing protects better, nothing covers gray better, time after time (Compared to each leading competitor's top selling brand). Before: Protective Pre-Color Serum treats fragile areas of the hair, particularly dry ends. To be used before you color. Your hair is protected, prepared to be colored evenly. During: Excellence's extra-protective color creme gives your hair rich, radiant, even color that covers resistant grays perfectly. Nothing covers gray better (Compared to each leading competitor's top selling brand). Non-drip creme wraps every strand. After: Multi-Dose After-Color Conditioner deep-treats your hair after and in-between coloring. Protects your hair until the next coloring. Result: 100% Perfect gray coverage. Rich, deep, perfectly even color. Even fragile hair is perfectly protected for weeks. This kit contains: Protective color creme; Protective creme developer; Protective ceramide-protein conditioner; Insert; Salon gloves; Exclusive applicator comb; Protective pre-color serum. Color results guide. This shade chart suggests the color results you will get with 9RB. Your color results will vary depending on your natural hair color. Special advice: More than 50% gray hair: Your results will be slightly lighter-looking than in the Color Results Guide. Red hair: Your color results will be light reddish blonde. Medium/Dark Brown to Black hair: This shade is not recommended. This shade has a red tone that will enhance warmth that is naturally found in your hair.