90 loads. For all machines including HE. New auto dosing technology. Measures for you. 50% more cleaning power per drop (vs regular Purex detergent). Measures for you! One super concentrated dose for a bright clean at a smart value. Optimized for great performance in all machines, including HE. Questions? 1-800-457-8739. Visit us at www.purex.com. Contains no phosphate. Safe for septic systems. A Henkel company. Made in USA.